rocco’s Ramen concept
planning & execution
Brand Ideation and Signage
scope
For the Cavaliers’ 2023 NBA Playoff appearance, we partnered with Chef Rocco Whalen to bring premium ramen to Aramark’s mobile ordering platform, but were left with an immediate need to create a brand from scratch to present to the fans.
Solution & Impact
From the moment the team secured qualification, we had fewer than two weeks to get the branding and signage designed, approved, produced, and installed.
The stand attracted several thousand visitors during the brief playoff run, and was retained for the 2023-2024 season.
My Role
- Visual Design
- Food Photography
- Vendor Relations
I created a digital portal, a multi-layer acrylic storefront sign, QR table cards, and several PVC signs (shown above.)
Related Projects
aramark menu boards
Cleveland Baseball Rebrand
Studio B3 Website
Let’s Work Together!
me@tim-schifle.com
(440) 847-9137