concept & strategy

In support of the stated mission to be, “a force for good that unites and empowers gifted individuals to tackle uncomfortable problems and effect meaningful change,” I sought out to build a brand that will bridge the gap between the companies who need to recruit uniquely skilled prospects in order to succeed, and the talent who struggle to stand out in a world of AI employment screening.

To meet those objectives, I designed a logo suite, a member-focused website, event marketing collateral, and a comprehensive social media strategy.

Studio B3 has hosted a handful of successful virtual networking events, and recently recruited their first staff member. 

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