concept & strategy

After several years of designing one-off ads for BerseLaw, they approached me to refresh their website and brand identity, as part of a broader strategy to establish themselves as one of the elite family law firms in New Jersey.

I iterated over a dozen logo concepts before arriving at the above version, which retained enough of the previous brand to be recognizable, but also incorporated cohesive imagery and a pleasing color palette.

From there, I incorporated what I could from the previous site and wrote several pages of additional copy to complete their story.

As of this writing, it is too soon to analyze the true impact of this project, but the firm recently added over 30% to their staff and appears poised to dominate their local market going forward.

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